Whispering Style: Customizing and Wearing Your Suit

Great suits are like paintings: it takes a talented artist to make one, and a knowledgeable individual to display them. After all, if you had a Picasso in your house, you probably would not keep it in the basement.  (Unless you have a secret underground gallery, in which case you are excused).

Today, I want to share with you a few tips on how to make a memorable impression while you wear a suit.

On the one hand, you don’t want to look like that one guy throwing money on the floor at the club. That’s just not what a gent would do. After all, capturing people’s attention with flashy logos and lots of yelling might get you attention, but it definitely won’t enchant your audience.

On the other hand, if you are reading this article you are probably also not planning on looking like you are wearing your favourite gym t-shirt. I love my sneakers and workout clothes, but there is a right time for everything.

What you really want is to find the perfect mix of subtleness, style, and a slight scent of exhibitionism. In a few words, you want to whisper style.

Great. . .how do you do that?

First thing first, you need to always remember your goals.

You want people to see, but only if they look carefully enough.

You want to talk about your suit, but you don’t want to yell about your style.

You want something to catch people’s attention, but you don’t want them to get distracted.

Your turn-key solution are details, and a carefully customized suit. Details are great because they signal connoisseurs without bugging them. They also give you the opportunity to demonstrate your knowledge, without having to brag about it (more on this later).

Whether you are about to customize your new Benici suit, or you have just received your new custom garment, these are the things that I would always consider:

Pick Stitching: This is a great simple way to add a signature touch to your solid suits. We highly recommend it on dark colors.

Shirt Shoulders: If you are a gym rat, or if you happen to have very straight shoulder this should be a must on your custom suit. Shirt shoulders will follow your body curve closely, and are truly unique. The fact that they can only be found on traditional Made in Italy suits will give you a great chance to tell a story about your new custom garment.

Surgeon Cuffs: Functional buttons are a standard on every Benici suit. Always keep the last hole undone. Those who know will understand, the others will ask about it.

Now that you have added a few extra features to your suit, it’s time to learn more about them. Keep in mind that knowledge is power, and great stories are charming. Browse our 2 articles series on the “Hidden Secrets of a Benici Suit” and learn more about your suit’s secrets.

Once you are acquainted with these concepts, all you need to do is wait for someone to compliment your style. When this happens, simply take off your jacket, pop the collar, and calmly explain to people why your suit has a felt undercollar. The war, the Italian tradition, the invisible details. People will be hanging on your every word. Of course, you can use this trick with any other detail that you have discovered about in the other two articles.

Last but not the least, don’t be afraid to break rules; or better yet, to make your own. If you are like many of us, you are probably wearing a pretty subtle suit. A simple gray, a deep navy blue; people like versatile colors. That’s great. Get your hands on a funky looking silk handkerchief, or pair your custom garment with a patterned tie for an unforgettable look. If you are a little more adventurous, you could try substituting your dress shoes with a nice pair of Chelsea boots. The perfect match for a muddy winter.

Whatever you decide to do, always remember. Lots yell for attention, a few whisper about their style. Make sure you are part of the second group.


“Benici, bringing made in Italy right to your doorstep”

Prof. Benici
Prof. Benici


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