A brick is nothing but a heavy cube made out of clay, a thread is merely a handful of animal fibers, and even the human body can be broken down to a few simple elements. Yet, we call multiple organs human, thousands of bricks home and millions of threads clothing.

So, if it is true – as it seems – that unity is strength, we want to do our share and help our community to change the world.

“On June 26th, 2015 the US Supreme Court guaranteed the right to same-sex marriage in all 50 states”. 

At Benici, we acknowledge the importance of unity and the strength that it brings. This is an historical event that pushes us closer and closer to a community that is free from restriction, bias and prejudice.

And so, the #RainbowBenici project was born to celebrate this win with all the members, allies and supporters of the LGBT communities around the world. 

To show our support, we will be uploading related pictures on Instagram, Facebook and Twitter every week for the next month. Feel free to like and share any of our content! 

P.S. Our team of expert meteorologists forecasts heavy rains of celebrations for the whole month of July. Look at your best by using the “RAINBOWBENICI” coupon code for a 10% discount on every item in our store.*

*Our store is currently not open to the public, but don’t panic! The code will still be there for you once we kick off!


“Benici, bringing made in Italy right to your doorstep”

Jad Azar
Jad Azar


Leave a comment